Bstreetsmart Road Safety campaign
Client | Royal Automobile Club of Western Australia
Production | White Pixel Studios
Creative Project Manager | Adrian Prospero
Digital Platforms | Live screenings and social
Client brief
Every year, Australia's leading insurance company, RAC, in collaboration with the Western Australia Government, Police, DFES, and paramedics produces Bstreetsmart, a road safety program for high school students.
The brief was to produce a 40-minute narrative film that follows a group of newly licensed drivers who drink alcohol and drive. This leads to a crash, where emergency services attend and remove a trapped passenger in real-time.
The film is screened in Western Australia at a 10,000+ person Bstreetsmart event and a year-long campaign at smaller events in rural towns to promote road safety.
Requirements
Narrative Film
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Pitch and script
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Storyboards and preproduction
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Casting and location scouting
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Production design and unit logistics
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Schedule and budget management
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10-day film shoot
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6-week postproduction
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Deliverables
The following is an excerpt.
Social
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Content creation
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Instagram and Facebook
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Deliverables
Script
Storyboard
Collaboration
The project was complex and required very specific procedures for showing Police, DFES, and paramedics in a real-time situation. This required collaboration with all Government bodies and White Pixel Studios.
Extensive planning, scheduling, and coordination of the 50+ team helped in completing the project.
Behind the scenes
Event
Held in a large arena, 10,000+ students attended the Bstreetsmart event in Western Australia over multiple days. The event contains the narrative film and a series of keynote speakers, including crash survivors, emergency services, and Government representatives.
