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Bstreetsmart Road Safety campaign

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Client |  Royal Automobile Club of Western Australia

Production  |  White Pixel Studios

Creative Project Manager  |  Adrian Prospero

Digital Platforms | Live screenings and social 

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Client brief

Every year, Australia's leading insurance company, RAC, in collaboration with the Western Australia Government, Police, DFES, and paramedics produces Bstreetsmart, a road safety program for high school students.

The brief was to produce a 40-minute narrative film that follows a group of newly licensed drivers who drink alcohol and drive. This leads to a crash, where emergency services attend and remove a trapped passenger in real-time.

The film is screened in Western Australia at a 10,000+ person Bstreetsmart event and a year-long campaign at smaller events in rural towns to promote road safety.

Requirements

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Narrative Film

  • Pitch and script

  • Storyboards and preproduction

  • Casting and location scouting

  • Production design and unit logistics

  • Schedule and budget management

  • 10-day film shoot

  • 6-week postproduction

  • Deliverables

The following is an excerpt.

Social

  • Content creation

  • Instagram and Facebook

  • Deliverables

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Script

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Storyboard

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Collaboration

The project was complex and required very specific procedures for showing Police, DFES, and paramedics in a real-time situation. This required collaboration with all Government bodies and White Pixel Studios. 

Extensive planning, scheduling, and coordination of the 50+ team helped in completing the project.

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Behind the scenes

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Event

Held in a large arena, 10,000+ students attended the Bstreetsmart event in Western Australia over multiple days. The event contains the narrative film and a series of keynote speakers, including crash survivors, emergency services, and Government representatives.

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© Adrian Prospero

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