Grass Roots Community Grants campaign

Australian Stock Exchange listed company, CBH Group, is the country's largest co-operative and a leader in the grain industry with operations of storage, handling, transport, marketing, and processing.

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As part of CBH Group's community support, they offer a Grass Roots Grant to rural towns and residents in need of funding for a community-based project.

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These include funding toy libraries, men's mental health groups, heritage building restoration, and more.

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The brief was to produce a series of TV, digital and social content around the people and their projects. The required results were to create brand awareness of CBH Group's community support and increase submissions to the grant.

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The project involved interviews and filming in remote locations within Western Australia. Requiring detailed planning and scheduling of travel and logistics for the creative team.