CAMPAIGN
SNAPSHOT
ROLE: Creative Producer and Post-Production Editor
RESPONSIBILITIES: Campaign mangement, client communication, video editing, motion graphics, social cutdowns, classification and broadcast delivery.
DELIVERABLES: 6-week campaign with weekly TV commercials and social cutdowns for Instagram and Facebook.
PLATFORMS: Statewide free-to-air television, Instagram and Facebook.
THE CHALLENGE: Drive store traffic and give customers a reason to return week after week.
THE RESPONSE: Market Day Sale, a six-week retail campaign built around fresh weekly offers, amplified across broadcast and social to create consistent visibility, urgency, and repeat visits.
OUTCOMES
THE APPROACH
As campaign manager, I worked directly with the client to establish the schedule, budget, and production plan for each weekly rollout. From there, I wrote the voiceover copy, directed talent, and organized the campaign assets for production.
In post, I edited the TV commercials in Premiere Pro and After Effects, then adapted the creative into social cutdowns with platform-specific resizing, retiming, and pacing. Final social assets were supplied to the client team for publishing, while the TVCs were submitted for classification and quality control before broadcast delivery via station FTP portals.
THE OUTCOME
6 WEEKS
A new retail creative rolled out every week across broadcast and social.
3 NETWORKS
Broadcast across Seven, Nine and 10 in Western Australia.
250K+ WEEKLY AUDIENCE POTENTIAL
Major Perth free-to-air programming regularly reaches audiences in the hundreds of thousands each week.
50K+ SOCIAL AUDIENCE
Campaign assets extended the weekly offer across IGA Australia’s established Instagram and Facebook channels.
12+ CAMPAIGN ASSETS
Weekly TV commercials and platform-specific social cutdowns delivered across the six-week campaign.
TV + SOCIAL
One campaign system adapted across broadcast, Instagram and Facebook for consistent weekly visibility.