CAPABILITES
01 Creative
Concept is king. The campaign starts with understanding the brand, its audience, and what needs to be communicated. Then using data-driven insights to develop clear creative that engages the brand's consumers, builds awareness, and drives measurable results.
02 Production
Execution is everything. Successful campaigns are led by a detailed budget, coordinated schedule and an execution plan. This allows the management of the creative to achieve it's deadlines and quality control, and communicate with the brand.
03 Post-production
Editing Is Storytelling. Editing is about cutting the fat and sharpening the message. Every asset should support the brand’s image, and every creative needs to be adapted for the platform it lives on. Social, digital or TV, how the work is delivered is just as important as what it says.
Samples
A snapshot of my work across social ads, branded content and TV commercials. From short form digital to larger campaign pieces, these samples show the range of projects I’ve produced, edited and developed creatively.
IGA | Market Day Sale Campaign
Producer | Editor
National TV and social cutdowns
CTI Logistics | Recruitment Campaign
Producer | Videographer | Editor
LinkedIn and social cutdowns for LinkedIn
CBH Group | Grass Roots Fund Campaign
Producer | Editor
YouTube video ads
Gilbert's Fresh Market | Brand Awareness Campaign
Producer | Editor
National TV and social cutdowns
GET TO KNOW ME
Meeting at the intersection of brand and storytelling, I'm a Los Angeles-based Creative Producer and Video Editor creating story-led campaigns that connect brands with their audiences. With a bachelor's degree in Marketing and experience across every stage of production, I know how to make content that builds trust.
I started my career in Australia, filming and editing videos for the resources sector before moving into advertising as a creative lead, pitching concepts, writing copy, and directing TV commercials for national brands.
Drawn to more human stories, I moved into short-form documentaries highlighting organizations and their community initiatives. Working alongside camera and lighting crews, I developed practical skills in camera operation, lighting, and rigging.
That mix of creative and technical experience led me to become Managing Director of White Pixel Productions, overseeing hundreds of campaigns across TV, social, and digital for brands including IKEA, Mazda, and the Australian Labor Party.
My approach is simple. No filler. No noise.
Just clear, story-led creative that connects with consumers. Every brand has a story. It's time to tell yours.
BRANDS I'VE WORKED WITH
