Facebook, Instagram and YouTube Short content

IGA "What's

for Dinner?" Recipe Promo

Weekly short-form social ads featuring bold CTAs that funnel consumers directly to the recipe page.

Brand at a Glance: IGA Australia

IGA is one of Australia’s top supermarket brands, comprising a national network of over 1,300 independently owned stores. Deeply embedded in communities across the country, the brand plays a major role in supporting local producers, suppliers, and charities at scale.

Visit IGA

CAMPAIGN
SNAPSHOT

ROLE: Content producer, motion graphics & video editor

PLATFORMS: Facebook feed, Instagram reels, YouTube Shorts

SCHEDULE: 4‑week campaign

TOOLS: Premiere Pro, After Effects, Photoshop, Illustrator, Media Encoder, ChatGPT, Perplexity

SKILLS: Creative direction, video editing, motion graphics, social ad creative, AI-assisted workflows, cross-platform adaptation

The Brief

The brief was to create short-form content to promote the launch of a new recipe hub—highlighting that all ingredients are in store products.

The Challenge

The challenge was to build a fast, scalable workflow that could keep up with weekly changes to products, prices, and recipes—while staying consistent and on-brand.

The Strategy

The strategy required creative to be tailored for each platform—optimizing pacing, framing, hooks, and CTAs to match native viewing behavior across each platform.

The Results

The content drove consistent engagement by focusing on practical meal solutions, not just discounts. Client feedback highlighted clients interaction with each other and IGA through recipe conversations.

Facebook Feed Ad

Facebook feed ad promoting this week’s dinner recipe specials with clear price callouts and CTA.

Instagram Reels Ad

Instagram feed ad highlighting ‘What’s for Dinner?’ recipes with products and on‑screen CTA.

YouTube Shorts Ad

YouTube Short version of the recipe promo, cut for vertical, fast‑paced viewing with end‑card CTA.

Return Home