Market Day Sale campaign
Media Agency | Starcom WW
Production | White Pixel Studios
Creative Project Coordinator | Adrian Prospero
Digital Platforms | TV and social media
Client brief
IGA is one of Australia's largest supermarket brands, boasting a strong community identity and family-owned aesthetic.
The agency brief was to produce weekly TV spots, radio, and social media content in combination with a direct mail launch for a 6-week campaign. The agency's design was based on resembling a supermarket letterbox flyer.
Requirements
TV
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Script and preproduction
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Template built in After Effects
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Product photoshoot in studio
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Casting and voiceover recording
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Music and master mixing
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Television classification approval
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Deliverables
Radio
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Script and preproduction
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Casting and voiceover recording
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Music and master mixing
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Deliverables
Social
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Content creation
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Instagram and Facebook
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Deliverables
