THE CLIENT
IGA is a network of over 1,300 independent family owned businesses that sit at the heart of local communities across Australia, giving back and supporting local producers, suppliers and charities wherever possible.
Services
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Service Name
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
Service Name
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
Service Name
Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.
Market Day Sale campaign
Media Agency | Starcom WW
Production | White Pixel Studios
Creative Project Coordinator | Adrian Prospero
Digital Platforms | TV and social media
Client brief
IGA is one of Australia's largest supermarket brands, boasting a strong community identity and family-owned aesthetic.
The agency brief was to produce weekly TV spots, radio, and social media content in combination with a direct mail launch for a 6-week campaign. The agency's design was based on resembling a supermarket letterbox flyer.
Requirements
TV
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Script and preproduction
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Template built in After Effects
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Product photoshoot in studio
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Casting and voiceover recording
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Music and master mixing
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Television classification approval
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Deliverables
Radio
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Script and preproduction
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Casting and voiceover recording
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Music and master mixing
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Deliverables
Social
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Content creation
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Instagram and Facebook
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Deliverables
