IGA "What's for Dinner Recipe Promo
Weekly short-form social ads featuring bold CTAs that funnel consumers directly to the recipe page.
Brand at a Glance: CTI Logistics
CTI Logistics is a leading Australian transport and supply‑chain company, providing nationwide courier, freight, and warehousing services. With over 1,000 employees and 750+ vehicles, it delivers end-to-end logistics solutions across industries, including e‑commerce, mining, and energy.
CAMPAIGN
SNAPSHOT
ROLE: Content producer, motion graphics & video editor
PLATFORMS: Facebook feed, Instagram reels, YouTube Shorts
SCHEDULE: 4‑week campaign
TOOLS: Premiere Pro, After Effects, Photoshop, Illustrator, Media Encoder, ChatGPT, Perplexity
SKILLS: Creative direction, video editing, motion graphics, social ad creative, AI-assisted workflows, cross-platform adaptation
The Brief
The brief was to create short-form content to promote the launch of a new recipe hub—highlighting that all ingredients are in store products.
The Challenge
The challenge was to build a fast, scalable workflow that could keep up with weekly changes to products, prices, and recipes—while staying consistent and on-brand.
The Strategy
The strategy required creative to be tailored for each platform—optimizing pacing, framing, hooks, and CTAs to match native viewing behavior across each platform.
The Results
The content drove consistent engagement by focusing on practical meal solutions, not just discounts. Client feedback highlighted clients interaction with each other and IGA through recipe conversations.
Facebook Feed Ad
Facebook feed ad promoting this week’s dinner recipe specials with clear price callouts and CTA.
Instagram Reels Ad
Instagram feed ad highlighting ‘What’s for Dinner?’ recipes with products and on‑screen CTA.
YouTube Shorts Ad
YouTube Short version of the recipe promo, cut for vertical, fast‑paced viewing with end‑card CTA.